Tech by LLM
Laura L Martin
Marketing & Advertising Experience.
LPL Financial
Remote (2021 to present)
Internal marketing for Knowledge Management Service Offering, utilizing various strategies -- communications channels to regularly promote content management best practices and repository software tips, giving demos, training and support to groups all across technology, presenting awards for adoption of KM tenets, leveraging cross-promotion with related groups, and creating an internal KM website (a Confluence space) packed with information to help promote and build a robust KM culture.
DTI
Mobile, Alabama (2002)
As a marketing consultant for this day trading firm, authored strategic business plans, which outlined strategies for income growth, resource distribution, advertising and plans for expansion into related ancillary markets. Conceptualized, edited, designed cover for, and oversaw publishing of book which promoted company products and strategies. Designed and created extensive bank of marketing collateral, including booth for trade show, brochures, and direct mail campaigns.
Astratek, a Bankers Trust subsidiary
New York (1995-1996)
Conceptualized, scripted, directed and edited a comedic promotional video for a trade show for this software startup company. Video was produced at a fraction of the cost ($100,000 less) that was paid to another vendor for a previous, less engaging video.
Bronx Dance Theatre
New York (1993)
Conceptualized, storyboarded, directed and edited two 60-second television-broadcast commercials for this dance school. Commercials were broadcast regionally.
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